Imagine being placed in a room surrounded by bright yellow walls. Some people would feel happy while others would experience instant anxiety. A bold colour - yellow, is guaranteed to influence your audience.Read More
Your audience will be able to tell when you’re not being authentic. If you want to reach a specific community, look within your own organization first and ask what you can do better.Read More
What are all of those poor growth hackers going to do with their lives now that they’ve been exposed as frauds?Read More
Building authentic relationships online is tough. Whether you're looking to find love or sell a product, there's a real desire to make meaningful, beneficial bonds in a space where emotion and human connection don't always translate.Read More
“I like the article/social post/video. But can we tie it back to the brand somehow?” As a writer and content strategist, I dread hearing this from a client. Why? Because here’s the thing: nobody cares about your brand.
You’ve built a great product. Now all that’s left to do is wait for customers to find you! Right? Er, not quite - 90% of all of startup businesses fail, and the most common reason (42% - nearly half!) is because there's no need for them in the market.Read More
It's been over 20 years since Al and Laura Ries wrote the book The 22 Immutable Laws of Branding - that means it was written pre-social media, pre-Digital/Information Age (or at least way too early in the age to make any real impact), and pre-Direct to Consumer brand explosion. A lot has changed since 1998 and, though the book has been updated to include more recent examples and ideas, the "immutability" of these laws is highly questionable.Read More
When Nokia planned to launch a documentary series to establish themselves as thought leaders in the telco industry, we pitched Futurithmic.Read More
When setting up a Twitter Ads campaign, there are multiple budget control tactics available to choose from. Each one determines how and where your budget gets spent in your campaign.