Lost and Founder with Rand Fishkin - Anatomy of a Strategy Podcast

Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times.

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Do you even brand, bro?

It's been over 20 years since Al and Laura Ries wrote the book The 22 Immutable Laws of Branding - that means it was written pre-social media, pre-Digital/Information Age (or at least way too early in the age to make any real impact), and pre-Direct to Consumer brand explosion. A lot has changed since 1998 and, though the book has been updated to include more recent examples and ideas, the "immutability" of these laws is highly questionable.

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