Tara and Carlos discuss what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience.Read More
On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn.
String is a content creator and strategist from Melbourne Australia and has blown up on LinkedIn video over the last 6 months. String spent a few days with us while visiting Toronto and we got the chance to sit down with her to discuss content creation and how she’s been able to grow her brand on LinkedIn.
The tense client-agency relationships, the awful RFP process that burns out employees and ensures shot-in-the-dark "strategies", and the damaging lack of continuity caused by campaign-based thinking and warring agencies are just some of the things that make #agencylife not that great.Read More