Posts tagged podcast
Truly Evolving - Brands Should Evolve and Everything is Fake

Tara and Carlos discuss what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience. 

Read More
Creating a Social Brand - Branding and Design in the Social Era

We welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the show, they explore some of the subjects that Alex brought up in his What I've Learned as a Social Designer blog post as well as Tara's latest YouTube video What is a Social Brand.

Read More
Going Viral Overnight in 15 Years with The Portuguese Kids

Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy success The Portuguese Kids.

The Portuguese Kids have been online content creators since the days of MySpace using online platforms to both find an audience and help shape the type of comedy that’s helped them build a niche audience that is Azorean Portuguese immigrants.

Read More
How To Be Just Evil Enough with Alistair Croll

We're back! This week's Truly Social Podcast Tara & Carlos welcome an old friend Alistair Croll. Alistair is an entrepreneur, author, and event organizer. He's spent a lot of time understanding how organizations of all sizes can use data to make better decisions. He has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).

Read More
How The Agency Model Is Broken - The Truly Social Podcast

The tense client-agency relationships, the awful RFP process that burns out employees and ensures shot-in-the-dark "strategies", and the damaging lack of continuity caused by campaign-based thinking and warring agencies are just some of the things that make #agencylife not that great.

Read More
Are Online Metrics a Lie? - The Truly Social Podcast

Welcome to the first episode of the Truly Social Podcast! Coming to you from downtown Toronto, Canada!

In each episode we deep dive into the topics that make social...well...social. From community to content, influencers to interest graphs, metrics to memes, and everything in between, we’re on a mission to get social back on track.

In this week's inaugural episode Tara Carlos discuss the issues revolving around basing marketing and advertising results sorely on online metrics. 

Read More