Analytics isn't our foe (not even for creatives), it's our savior.Read More
Attention and even engagement are bogus metrics of how well you are doing with your marketing. So, what DOES have value? You'll have to watch.Read More
If marketing is ever to be taken seriously, we need to stop it with the smoke and mirrors of crappy metrics like impressions, reach, views and clicks. It’s time for a comeuppance.Read More
Welcome to the first episode of the Truly Social Podcast! Coming to you from downtown Toronto, Canada!
In each episode we deep dive into the topics that make social...well...social. From community to content, influencers to interest graphs, metrics to memes, and everything in between, we’re on a mission to get social back on track.Read More