Posts tagged content marketing strategy
Calculating the Worth of a Brand with Tracy Chong

The pressure put on CMO's and agencies is disproportionate to the power they have to affect brand value. How do we know this? Because of Tracy Chong of Strata Insights, our guest on Anatomy of a Strategy this week.

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Truly Evolving - Brands Should Evolve and Everything is Fake

Tara and Carlos discuss what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience. 

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