Posts tagged carlos pacheco
Brand Economics with Tracy Chong - Anatomy of a Strategy Podcast

The pressure put on CMO's and agencies is disproportionate to the power they have to affect brand value. How do we know this? Because of Tracy Chong of Strata Insights, our guest on Anatomy of a Strategy this week.

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Reliving the Agency Life with Daniel Francavilla

This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto. 

During the podcast, Carlos and Daniel discuss explore some of the challenges facing agencies in the ever-evolving landscape of marketing and advertising agencies. 

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How To Be Just Evil Enough with Alistair Croll

We're back! This week's Truly Social Podcast Tara & Carlos welcome an old friend Alistair Croll. Alistair is an entrepreneur, author, and event organizer. He's spent a lot of time understanding how organizations of all sizes can use data to make better decisions. He has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).

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You Are The Product with String Story - The Truly Social Podcast

On this week's The Truly Social Podcast we (Tara Hunt + Carlos Pacheco) welcome our first ever guest in the studios! Her name is String Nguyen, more commonly known as StringStory on LinkedIn.

String is a content creator and strategist from Melbourne Australia and has blown up on LinkedIn video over the last 6 months. String spent a few days with us while visiting Toronto and we got the chance to sit down with her to discuss content creation and how she’s been able to grow her brand on LinkedIn.


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Are Online Metrics a Lie? - The Truly Social Podcast

Welcome to the first episode of the Truly Social Podcast! Coming to you from downtown Toronto, Canada!

In each episode we deep dive into the topics that make social...well...social. From community to content, influencers to interest graphs, metrics to memes, and everything in between, we’re on a mission to get social back on track.

In this week's inaugural episode Tara Carlos discuss the issues revolving around basing marketing and advertising results sorely on online metrics. 

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