Posts tagged branded content
Do you even brand, bro?

It's been over 20 years since Al and Laura Ries wrote the book The 22 Immutable Laws of Branding - that means it was written pre-social media, pre-Digital/Information Age (or at least way too early in the age to make any real impact), and pre-Direct to Consumer brand explosion. A lot has changed since 1998 and, though the book has been updated to include more recent examples and ideas, the "immutability" of these laws is highly questionable.

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