Posts tagged brand value
Do you even brand, bro?

It's been over 20 years since Al and Laura Ries wrote the book The 22 Immutable Laws of Branding - that means it was written pre-social media, pre-Digital/Information Age (or at least way too early in the age to make any real impact), and pre-Direct to Consumer brand explosion. A lot has changed since 1998 and, though the book has been updated to include more recent examples and ideas, the "immutability" of these laws is highly questionable.

Read More
Calculating the Worth of a Brand with Tracy Chong

The pressure put on CMO's and agencies is disproportionate to the power they have to affect brand value. How do we know this? Because of Tracy Chong of Strata Insights, our guest on Anatomy of a Strategy this week.

Read More