Posts tagged advertising podcast
How To Be Just Evil Enough with Alistair Croll

We're back! This week's Truly Social Podcast Tara & Carlos welcome an old friend Alistair Croll. Alistair is an entrepreneur, author, and event organizer. He's spent a lot of time understanding how organizations of all sizes can use data to make better decisions. He has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).

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How The Agency Model Is Broken - The Truly Social Podcast

The tense client-agency relationships, the awful RFP process that burns out employees and ensures shot-in-the-dark "strategies", and the damaging lack of continuity caused by campaign-based thinking and warring agencies are just some of the things that make #agencylife not that great.

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Are Online Metrics a Lie? - The Truly Social Podcast

Welcome to the first episode of the Truly Social Podcast! Coming to you from downtown Toronto, Canada!

In each episode we deep dive into the topics that make social...well...social. From community to content, influencers to interest graphs, metrics to memes, and everything in between, we’re on a mission to get social back on track.

In this week's inaugural episode Tara Carlos discuss the issues revolving around basing marketing and advertising results sorely on online metrics. 

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