Why Does Branded Content Fail?

Branded content or content marketing is everywhere on the web. In a follow up to Tara’s ‘Why Branded Content Doesn’t Work’ video Tara and Carlos talk about what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience. 

Let us know what you think! 

Our picks for Truly Social Heroes in this episode:

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