Anatomy of a Viral TikTok with Benoit Meunier
This week on Anatomy of a Strategy we welcome Benoit Meunier from Montréal.
Benoit Meunier is a Montréal based UX at IBM who likes to experiment on new social platforms. In early 2019 he decided to try TikTok and very quickly hit a home run with his 'dejavuchallenge' post.
Benoit isn't the average 'influencer' or online 'creator' and we wanted to talk to him not just because his video got so much attention but because of his thoughtful and grounded approach about his experience, realizing the pressures of online fame and how he's 'going back to the grind because success isn’t one event, it’s a culmination of all of the small things I do over a long period of time.'
We had a great conversation with Benoit.
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Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com