Onlyness is the Key to Innovation with Nilofer Merchant
Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups.
Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more!
Nilofer's latest book. The Power of Onlyness: Make Your Wild Ideas Mighty Enough to Dent the World
You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building.