Onlyness is the Key to Innovation with Nilofer Merchant

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Nilofer Merchant is a 3x author who has been helping grow businesses. She’s worked for major companies (like Apple and Autodesk) as well as early web startups.

Nilofer thinks deeply about the frameworks, strategies and cultural values of companies. Companies work with her for guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.

Nilofer is a long time mentor and friend, we are so happy to have her join us on the show to talk about Onlyness, how the speed of strategy has changed and much more! 

Show notes: 

Thanks for listening, we hope you enjoyed this episode. Make sure to follow Nilofer on Twitter @Nilofer, Tara at @missrogue & Carlos @carlospache_co 

You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. 

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco