Legacy Media and Thinking Ruins Digital - Anatomy of a Strategy Podcast


You are not imagining things! It's a new Anatomy of a Strategy show within a week! This week's episode was inspired while we were doing our favorite hobby, brunch!

Where to listen to the Anatomy of a Strategy podcast:

It’s true, the discussion was started at brunch but we quickly thought 'lets record this for the podcast!' so here we are with our bellies full and ready to rant about how analog media thinking keeps ruining our online platforms, communities and doesn't really help to build a brand's online audience.  

We've summarized into three things that legacy aka analog marketing keeps doing that just doesn't work online. 

  1. Quality does not equal highly produced:

    • Just because you can spend an exorbitant amount of money on production doesn't mean you'll connect with your audience. 

  2. Campaign thinking is a waste of time online:

    • Creating seasons or focussing on campaign thinking versus having a consistent presence to have real conversations with the audience. 

  3. Breath vs. Depth:

    • Too much focus is put on getting big empty impressions numbers that are immediately forgotten.

Thanks for listening and let us know what you think about the topics we discussed in the show on Twitter by following Tara at https://twitter.com/missrogue  & Carlos https://twitter.com/carlospache_co 

You can also check out Tara's YouTube channel with over 200 videos on digital strategy and online audience building. 

Tara Hunt on YouTube: https://youtube.com/tarahunt 

Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website: https://trulyinc.com 

Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco