There are two very simple, straight-forward questions that will guide every strategy. The only issue is that answering those questions requires an enormous shift in thinking.Read More
Tara and Carlos discuss what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience.Read More
This week I cover a few of the reasons why branded content fails (there are 3 common approaches that result in un-engaging noise) and answer the question: Is content right for everyone?Read More
“We don’t have a budget for content,” says the company spending $75k on Facebook ads.Read More
This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto.
During the podcast, Carlos and Daniel discuss explore some of the challenges facing agencies in the ever-evolving landscape of marketing and advertising agencies.Read More
It’s an exciting time for me especially as an up-and-coming female African filmmaker, adamant on having Netflix buy the rights to my first television show. Too big a goal you ask? For me, it’s not big enough!Read More
We welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the show, they explore some of the subjects that Alex brought up in his What I've Learned as a Social Designer blog post as well as Tara's latest YouTube video What is a Social Brand.Read More
Gone are the days of brand guidelines documents with strict rules and layouts. The brands that are giving over ownership to their fans are the ones that will prevail.Read More
Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy success The Portuguese Kids.
The Portuguese Kids have been online content creators since the days of MySpace using online platforms to both find an audience and help shape the type of comedy that’s helped them build a niche audience that is Azorean Portuguese immigrants.Read More