The Two Simple Questions That Drive Great Strategy

There are two very simple, straight-forward questions that will guide every strategy. The only issue is that answering those questions requires an enormous shift in thinking.

Truly Social with Tara, OriginalsTara HuntNovember 11, 2018content marketing strategy, content marketing, blog, tara hunt, tswt

Why Does Branded Content Fail?

Tara and Carlos discuss what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience.

Why Branded Content Doesn't Work

This week I cover a few of the reasons why branded content fails (there are 3 common approaches that result in un-engaging noise) and answer the question: Is content right for everyone?

Buying Facebook Ads is NOT a Strategy

“We don’t have a budget for content,” says the company spending $75k on Facebook ads.

Truly Social with Tara, OriginalsTara HuntOctober 8, 2018content marketing, facebook, Advertising

Reliving the Agency Life with Daniel Francavilla

This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto.

During the podcast, Carlos and Daniel discuss explore some of the challenges facing agencies in the ever-evolving landscape of marketing and advertising agencies.

What a Time to be a Black Woman in Film: My Experience at the Toronto International Film Festival 2018

It’s an exciting time for me especially as an up-and-coming female African filmmaker, adamant on having Netflix buy the rights to my first television show. Too big a goal you ask? For me, it’s not big enough!

Celestina AleobuaSeptember 19, 2018

Creating a Social Brand - Branding and Design in the Social Era

We welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the show, they explore some of the subjects that Alex brought up in his What I've Learned as a Social Designer blog post as well as Tara's latest YouTube video What is a Social Brand.

Updating Your Definition of "Brand" for the Social Era

Gone are the days of brand guidelines documents with strict rules and layouts. The brands that are giving over ownership to their fans are the ones that will prevail.

Originals, Truly Social with TaraTara HuntSeptember 9, 2018social media, social brand, branding, brand consistancy, brand

Going Viral Overnight in 15 Years with The Portuguese Kids

Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy success The Portuguese Kids.

The Portuguese Kids have been online content creators since the days of MySpace using online platforms to both find an audience and help shape the type of comedy that’s helped them build a niche audience that is Azorean Portuguese immigrants.

Articles.