Gone are the days of brand guidelines documents with strict rules and layouts. The brands that are giving over ownership to their fans are the ones that will prevail.
Read More
Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy success The Portuguese Kids.
The Portuguese Kids have been online content creators since the days of MySpace using online platforms to both find an audience and help shape the type of comedy that’s helped them build a niche audience that is Azorean Portuguese immigrants.
Read More
You’ve no doubt heard the phrase, “content is king.” Unfortunately, less than 1% of all blogs on the Internet could be described in such royal terms. The fact is, if your blog content sucks, you’re not just boring your readers; you’re doing your brand a massive disservice.
Read More
Creating quality content is a great way for businesses to engage with their audience effectively. And although it’s important to stay consistent, many organizations struggle to make material year-round. Going on a three-month hiatus will lose the audience’s attention. So what do you do?
Read More
“I just don’t have any room in the budget for content” said the client, who spent $90,000 on Facebook ads last quarter.
Facepalm.
Read More
We're back! This week's Truly Social Podcast Tara & Carlos welcome an old friend Alistair Croll. Alistair is an entrepreneur, author, and event organizer. He's spent a lot of time understanding how organizations of all sizes can use data to make better decisions. He has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999).
Read More
I'm not a creator (trust me I've tried), but as someone who's managed and built a hundred YouTube channels as well as a dozen YouTube Content Managers over the last seven years, I have a perspective, and want to share my thoughts.
Read More
Our Graphic Designer, Alexander Appugliesi talks you through digital assets, navigating that pesky 20% Facebook-text rule, designing dynamic vertical assets for Instagram stories, and figuring out the perfect formula for laying out a Twitter header image.
Read More
If I’m going to do this agency thing, I need to fix this. This is not sustainable.
Read More