If marketing is ever to be taken seriously, we need to stop it with the smoke and mirrors of crappy metrics like impressions, reach, views and clicks. It’s time for a comeuppance.Read More
Every day, there are new ways to spend your hard earned money on ads. But when that money is gone, so is that customer. Find out how to opt out of that cycle by building a direct line to those customers.Read More
There are two very simple, straight-forward questions that will guide every strategy. The only issue is that answering those questions requires an enormous shift in thinking.Read More
“We don’t have a budget for content,” says the company spending $75k on Facebook ads.Read More
Gone are the days of brand guidelines documents with strict rules and layouts. The brands that are giving over ownership to their fans are the ones that will prevail.Read More
The television and radio broadcasters are ringing their hands over Netflix and other on-demand services, but they’re overlooking a much bigger threat to the future of their existence…and it’s unlikely they can do anything about it.
As long as you have an internet connection, you’ve undoubtedly seen a meme or two. They’re a great example of information (and content!) that’s easy to access, share, and digest. They let people connect over a common feeling or guilty pleasure. Aside from memes, the latest social trend sweeping the internet is the use of threads.Read More