The Enduring Appeal of Super Bowl Advertising... Cont.

This past weekend, we unveiled our first white paper, detailing why brands continue to invest millions of dollars into 30-second spots during the Super Bowl and if the investment is worth it.  Since the white paper was published, the numbers for this year’s event have been revealed. It felt important to comment on another trend we’re seeing with the Super Bowl audience that reflects our research laid out in the white paper.

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Angie LiuComment
Truly Evolving - Brands Should Evolve and Everything is Fake

Tara and Carlos discuss what causes branded content and "content marketing" to fail and what brands and creators need to do to think about with their content that will help reach and build a valuable audience. 

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