Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.
Carlos Pacheco, COO + Partner
Carlos Pacheco has over 17 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.
4 years ago, he moved client-side, building online audiences for Just For Laughs Gags YouTube audience from 300k to 3.5M in just over a year turning the channel into a new brand platform that generated over seven figures a year.
From there, he moved to Toronto and worked at Boat Rocker Media, building online audiences for various media properties such as Orphan Black, X Company, The Next Step, and the launch of Lost & Found Music Studios on Netflix.
At Truly, Carlos oversees all audience development strategy across the board.
Aileen Schultz, Director, Research and Strategy
Aileen is a Toronto based award winning business strategist with a global footprint, and a passion for creating better systems for exponential growth. She has a background in research, marketing, and digital strategy, having worked with SME's across several sectors; including, e-commerce, social networks, non-profit, gaming, health and wellness, high tech, and a specialized focus in working with companies and organizations across the legal sector.
She is keenly focused on developing an approach to digital-meets-offline strategies that incorporates principles of network science, particularly with regard to the functioning of human systems. This approach encourages resource light methods for targeted goal fulfillment. It starts with simple patterns that are templated and executed at mass, with multi stakeholder and cross functional engagement. The Global Legal Hackathon (#GLH2018) serves as a primary use case for the application of this approach, having grown to 40 cities across 22 countries in under three months, and engaging 100's of top tiered organizations.
Stefani is a multimedia content strategist and storyteller with experience at some of Canada's top agencies and publications.
After graduating from McGill with a BA in English Literature and Women’s Studies, she received a postgraduate degree in journalism at Concordia. She worked at Touché! Media and PHD Canada on various national brand campaigns before moving to the content side, serving as an editor/content manager at The Huffington Post Canada, Hello! Canada magazine and Corus Entertainment, writing articles, producing videos and spearheading social growth.
Her writing has appeared everywhere from the Globe & Mail to Thought Catalog. At Truly Social, Stefani pens articles and social posts and guides editorial strategy.
Kristine delivers sound community engagement strategies for corporations at local, regional and global levels. She has worked in a broad range of industries with diverse teams. Her experience in PR, social media and communications gives her the ability to craft the right message to the right audience at the right time.
AnnaMaria Vasco, Junior Art Director
Creator, mentor and design coach. Through her constant exploration in pop culture and fine arts, she finds unique ways to visually communicate with others. Her personal illustrations display her observations of society’s idolization of celebrities and each other on social media. AnnaMaria has also worked in the fashion industry, collaborating with designers on cut-and-sew projects and alterations.
Celestina is our multi-talented "unicorn", well versed in design, photography, videography, post-production, graphics, writing, and social media planning.
With her broad skillset, she works primarily with PWL Capital on production, post-production, and optimizing their ever-growing YouTube series. She also works on the Canadian Real Estate Association's new blog, The Living Room as a Visual Editor, Project Coordinator, Writer, and Social Media Coordinator.
Apart from having her hands full at Truly Social, Celestina wears yet another hat as an independent filmmaker, with dreams of producing a feature film in the very near future.
Angie, who was our intern then part-time multi-media coordinator, is BACK at Truly, but this time in an editorial role. After graduated from Journalism at Sheridan College, she bid us adieu to do a prestigious editorial internship at CBC Radio, where she learnt the ropes on the Metro Morning show.
After her internship, she freelanced for BlogTO and started work on a couple of exciting content projects including an impending YouTube series. We’re very fortunate that she agreed to come back and bring her new skills to this role.
In addition to the above, she’s won several awards for her excellent journalism, was recently nominated for a Canadian Publishing Award (academic magazine project), and rounds out her talents with a BA in Communications and Culture from University of Toronto.
Freshly imported from the UK, Ammo joined Truly Social in 2017 and is responsible for communications, in-house social, & The Daily Distraction (you’re welcome!) as our resident punslinger.
Since graduating with a degree in English Literature & Creative Writing from Bath, United Kingdom, Ammo has managed communications for a wide variety of organizations, from video game festivals to insurance companies.