ceo + founder
Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
She not only talks the talk of building community and creating content online, she also walks the walk. She is a LinkedIN Influencer, followed by more than 205,000 people. Her Slideshare presentations have been viewed over 2.5 million times. She is in the top 5% of Twitter users worldwide with over 52,000 followers.
She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.