growth strategies for the digital era

tara hunt

ceo + founder

Tara Hunt, CEO of Truly, has over 20 years experience in market research and strategy on both client and agency side. She wrote one of the first books on how the social web is changing business, has been quoted in dozens of books and articles, spoken at over 175 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

Her award-winning portfolio includes work with P&G, L'Oreal, Nokia, Facebook, Big Rock Breweries, Intuit,, and The Mayo Clinic. She also led the digital strategy that led Justin Trudeau to a landslide LPC Leadership victory and built the online strategy that helped him become Prime Minister of Canada. 

She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. She is a LinkedIn Influencer, followed by over 200,000 people. Her Slideshare presentations have been viewed over 2 million times. She is in the top 5% of Twitter users worldwide with over 51,000 followers, and she produces a regular web series on YouTube called Truly Strategic which has over 8,500 subscribers.

Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.

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carlos pacheco

COO + partner

Carlos Pacheco has over 18 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.

5 years ago, he moved client-side, building online audiences for Just For Laughs Gags YouTube audience from 300k to 3.5M in just over a year turning the channel into a new brand platform that generated over seven figures a year.

From there, he moved to Toronto and worked at Boat Rocker Media, building online audiences for various media properties such as Orphan Black, X Company, The Next Step, and the launch of Lost & Found Music Studios on Netflix.

At Truly, Carlos oversees all audience development strategy across the board.

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