Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. She’s been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.
Carlos Pacheco, CMO + Partner
Carlos Pacheco has over 16 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.
4 years ago, he moved client-side, building online audiences for Just For Laughs Gags YouTube audience from 300k to 3.5M in just over a year turning the channel into a new brand platform that generated over seven figures a year.
From there, he moved to Toronto and worked at Boat Rocker Media, building online audiences for various media properties such as Orphan Black, X Company, The Next Step, and the launch of Lost & Found Music Studios on Netflix.
At Truly Social, Carlos oversees all audience development strategy across the board.
Wonder Powell, Executive Assistant
Wonder is the rockstar EA and Office Manager at Truly. She met Tara when they both worked at Totem Content, where Tara was incredibly impressed at her positive outlook, tech savvy and fast learning.
She has a diploma in Business Administration from George Brown College and has been providing her excellent skills to executives for nearly 10 years.
She is also musically talented and teaches piano on the side.
Aileen is a Toronto based award winning business strategist with a global footprint, and a passion for creating better systems for exponential growth. She has a background in research, marketing, and digital strategy, having worked with SME's across several sectors; including, e-commerce, social networks, non-profit, gaming, health and wellness, high tech, and a specialized focus in working with companies and organizations across the legal sector.
She is keenly focused on developing an approach to digital-meets-offline strategies that incorporates principles of network science, particularly with regard to the functioning of human systems. This approach encourages resource light methods for targeted goal fulfillment. It starts with simple patterns that are templated and executed at mass, with multi stakeholder and cross functional engagement. The Global Legal Hackathon (#GLH2018) serves as a primary use case for the application of this approach, having grown to 40 cities across 22 countries in under three months, and engaging 100's of top tiered organizations.
Stefani is a multimedia content strategist and storyteller with experience at some of Canada's top agencies and publications.
After graduating from McGill with a BA in English Literature and Women’s Studies, she received a postgraduate degree in journalism at Concordia. She worked at Touché! Media and PHD Canada on various national brand campaigns before moving to the content side, serving as an editor/content manager at The Huffington Post Canada, Hello! Canada magazine and Corus Entertainment, writing articles, producing videos and spearheading social growth.
Her writing has appeared everywhere from the Globe & Mail to Thought Catalog. At Truly Social, Stefani pens articles and social posts and guides editorial strategy.
Kristine joined Truly Social Inc in January as Communications Manager, she creates content for business conferences Movin’On and C2 Melbourne. In the past she has done public relations for a music festival, graphic design for North American Indigenous Games and managed communications for a non-profit.
Angie Liu, Content Editor
Angie, who was our intern then part-time multi-media coordinator, is BACK at Truly, but this time in an editorial role. After graduated from Journalism at Sheridan College, she bid us adieu to do a prestigious editorial internship at CBC Radio, where she learnt the ropes on the Metro Morning show.
After her internship, she freelanced for BlogTO and started work on a couple of exciting content projects including an impending YouTube series. We’re very fortunate that she agreed to come back and bring her new skills to this role.
In addition to the above, she’s won several awards for her excellent journalism, was recently nominated for a Canadian Publishing Award (academic magazine project), and rounds out her talents with a BA in Communications and Culture from University of Toronto.
Freshly imported from the UK, Ammo joined Truly Social in 2017 and is responsible for communications, in-house social, & The Daily Distraction (you’re welcome!) as our resident punslinger.
Since graduating with a degree in English Literature & Creative Writing from Bath, United Kingdom, Ammo has managed communications for a wide variety of organizations, from video game festivals to insurance companies.
Celestina Aleobua, Multimedia Coordinator
Celestina is our multi-talented "unicorn", well versed in design, photography, videography, post-production, graphics, writing, and social media planning.
With her broad skillset, she works primarily with PWL Capital on production, post-production, and optimizing their ever-growing YouTube series. She also works on the Canadian Real Estate Association's new blog, The Living Room as a Visual Editor, Project Coordinator, Writer, and Social Media Coordinator.
Apart from having her hands full at Truly Social, Celestina wears yet another hat as an independent filmmaker, with dreams of producing a feature film in the very near future.
Alexander is an experienced graphic designer and photographer based in downtown Toronto. He is a creative problem solver with experience across multiple digital and print platforms, and is enthusiastic about elevating brands through visual design. His role at Truly Social Inc. is to provide clients (C2 Melbourne, Hyper, Movin’On, and Reflector Entertainment) with new visual experiences through multiple digital platforms and interactions, as well as evolve the TSI brand further. His most recent accomplishment are completing a rebrand for Truly Social Inc., as well as a designing and painting an office mural with the TSI design team.
Alexander continues to look toward the future of design with a passion for layout and editorial design, photography, as well as branding projects. When he isn’t behind a screen stressing over file sizes or aspect ratios, he is most likely cooking, reading, freelancing, traveling, or taking pictures with his ever-growing camera collection.
AnnaMaria Vasco, Graphic Designer
AnnaMaria is creative in all senses of the word. At TSI, she has created the social brand and many custom illustrations for Living Room, the publication we create with the Canadian Real Estate Association. She also works with PWL Capital’s multiple YouTube series, supplying them with enhanced motion and still graphics. Truly Social’s new branding was inspired by the mural she co-designed and painted in the main boardroom of the TSI office.
AnnaMaria has professional training in music, fashion, and fine arts. Her previous clients include Air Canada, Wanderlust.ca, and Blossom Lounge. AnnaMaria is proud of her musical accomplishments as well as co-hosting a meet-up at SXSW’18.
She is currently working on a freelance fashion collection with Waterloo based designers Lifeline and album covers for LA based musicians Neffex. For fun, AnnaMaria likes to watch Ru Pauls Drag Race and plan out her future tattoos.