Phase I. research + insights
We do not believe in brainstorming and you will never find us carelessly tossing out ideas for how to spend your money. Everything starts with research and insights. Why? Because throwing ideas at the wall - even when it’s a few dollars here and there - adds up quickly. And usually, that money goes to ad platforms. If you aren’t making sure you are on the right platform, talking to the right audience with the right message, you may as well just write Facebook a check and walk away. In order to make our dollars work harder, we need to figure out the answer to who, what, when, where and how.
Our approach is simple and has been honed over 20 years. First, we dive into the data - understanding your audience, their culture, your industry, your competitors, how what's happening in the world will affect how you are received.
It starts with an intensive client discovery, where we spend a 1/2-full day with you and your team to gather all of the history and information that we can from you. It’s important to get the full backstory because we don’t want to waste time retreading too much (and you don’t want us to either). After we get the history, we dive into your information and then go on a data deep dive. Here is a sense of what our process looks like for this stage: