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Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco)

AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissect the culture in and around the successes and failures of marketing. We ask, “What was going on in the world that helped that message succeed and that other one fail?”

AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.

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Recent Episodes:

Featured
The Anatomy of Inclusive Community Building with Shervonne Cherry
The Anatomy of Inclusive Community Building with Shervonne Cherry

Shervonne Cherry talks about how to build local community resources that support Black entrepreneurs (without tokenizing or making it some sort of quota-filling exercise).

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The Anatomy of Empathy with Nate Nichols
The Anatomy of Empathy with Nate Nichols

This week, Tara and Stef speak to Nate Nichols, founder of Palette Group and co-founder of Allyship & Action…

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The Anatomy of Representation with Danica Nelson
The Anatomy of Representation with Danica Nelson

This week on the podcast, Tara and Stef sit down with Danica S. Nelson, Senior Product Marketing Communications Manager, and champion of DEI (diversity equity and inclusion) initiatives.

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Anatomy (and importance) of Data Ethics and Portability with Ian Forrester
Anatomy (and importance) of Data Ethics and Portability with Ian Forrester

In this week’s podcast episode, we talk with BBC’s Ian Forrester about data - a very crucial part of today’s marketing - and how it needs to be ethical and owned by the individual in order for it to be unbiased and fair. We also discuss the issue of silence and white fragility and how damaging this is to your Black colleagues.

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Anatomy of Code-Switching with Cher Jones
Anatomy of Code-Switching with Cher Jones

You won’t want to miss a second of our conversation with the brilliant Cher Jones. On top of discussing how LinkedIn’s apoliticalness is an issue, Cher brings up a term that we hadn’t heard: “Dog-whistling” and we go pretty in-depth on code-switching and the difference between the experience of code-switching for Black people.

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Anatomy of White Supremacy in Marketing: An Introduction
Anatomy of White Supremacy in Marketing: An Introduction

This episode is the introduction to a series of conversations with Black professionals in various parts of the marketing industry on their experiences, perspectives and insights into how marketing - as an industry, an institution and as a practice contributes to the perpetuation of white supremacy and anti-Black racism.

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The Anatomy of Reinventing Retail (post pandemic) with Joe Jackman
The Anatomy of Reinventing Retail (post pandemic) with Joe Jackman

All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The Reinventionist Mindset, about the need for retail to reinvent itself if it was going to keep engaging a very digital-minded consumer. Things have escalated quite a bit from there.

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Anatomy of Saving the Planet with The enough company's Laura Fitton
Anatomy of Saving the Planet with The enough company's Laura Fitton

We’ve got a brand new format, and an incredible guest: Laura Fitton!

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Anatomy of a Switcheroo
Anatomy of a Switcheroo

Introducing our new co-host of Anatomy of a Strategy, Stefani Forster!

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Anatomy of Disrupting Yourself with Charlene Li
Anatomy of Disrupting Yourself with Charlene Li

Our latest guest is in the business of helping brands predict the future and disrupt their industries. Charlene sits down with us and tells us all about her new book, The Disruption Mindset.

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Investing in Women and Building a World-Wide Movement with SheEO’s Vicky Saunders
Investing in Women and Building a World-Wide Movement with SheEO’s Vicky Saunders

Vicki is the multi-award-winning Founder of SheEO, and she’s here to talk to us!

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Anatomy of Think, Do, Say with Ron Tite
Anatomy of Think, Do, Say with Ron Tite

This week we’re joined by Ron Tite, the award-winning Founder and CEO of Toronto-based agency, Church & State. He chats with us about agency life, changing the agency model with Church & State, and his latest book, Think. Do. Say…

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The Anatomy of B2B Collaboration
The Anatomy of B2B Collaboration

Welcome to our first episode of 2020! This time around we’re joined by Karima-Catherine Goundiam, who tells us all about B2B matchmaking and digital transformation…

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The Anatomy of Brand Value (in 2020)
The Anatomy of Brand Value (in 2020)

To close off the year, we’re joined by Co-Founder of Strata Insights, Mark Radha! As a brand economist, he’s here to give us a glimpse into what brand trends we’ll see in 2020 and beyond…

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The Anatomy of Customer Insights
The Anatomy of Customer Insights

This episode, we’re joined by Katelyn Bourgoin! She’s founded multiple businesses and offers her strategic, consumer-focused advice to large companies. Today, she tells us all about how to actually listen to your customers.

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The Anatomy of Making a Product
The Anatomy of Making a Product

Alex Hillman joins us on this week's show. Alex also uses his vast experience in the coworking world to conduct coworking leadership retreats, help others start their own spaces, build communities, and better businesses.

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The Anatomy of Brand Positioning
The Anatomy of Brand Positioning

Earlier this year April Dunford released her first book OBVIOUSLY AWESOME: How to nail product positioning so customers get it, love it, buy it. April joins Carlos and Tara to talk about the value and intricacies of brand positioning.

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