COO + Founder
Carlos Pacheco has over 16 years experience in marketing optimization, audience development, and paid media strategy. He spent the first 13 years of his career on the agency side at Cossette and Touché! Media working on national brand campaigns.
4 years ago, he moved client-side, building online audiences for Just For Laughs Gags YouTube audience from 300k to 3.5M in just over a year turning the channel into a new brand platform that generated over seven figures a year.
From there, he moved to Toronto and worked at Boat Rocker Media, building online audiences for various media properties such as Orphan Black, X Company, The Next Step, and the launch of Lost & Found Music Studios on Netflix.
At Truly Social, Carlos oversees all audience development strategy across the board.