we don’t believe in “ideas,” we believe in results.
The time taken to really understand the full picture will save time, money and energy going forward, but the research and insights don’t end with the initial assessment. The world around us is shifting constantly.
You will never find us huddled in a boardroom throwing random ideas out just because we think they are cool. Instead, you will find us carefully analyzing your audience, your current and past efforts, your "competition", trends and culture to see if we can find insights that will lead to ideas that connect with your audience.
This is our process:
research + learn
We start with research to figure out the why. The why is more important than the who or even the what. It’s where we can find out what drives the audience to engage.
This is the most important phase of any project. It is essential for both brands who have an audience (but may not totally understand them) and for brands who intend to build an audience.
What we are looking for is: who your audience is, what they read, where they hang out, what motivates them, what are the issues you’ll come up against trying to reach them.
Audience research & insights
Competitive research & insights
Cultural research & insights
Industry research & insights
SWOT analysis (based on insights, not guesses)
Content & capability audit
strategize + plan
Using elements of our social, digital and audience development toolboxes, you will get a strategy and plan that lays out a mix of the following:
Overall strategy (that thing that will underpin everything you do)
Editorial mission + vision
Voice & Tone (not the traditional flat, dull document - but unveiling your real voice)
Processes, Approvals + Guidelines
Goals + milestones
Rollout and launch plans
Customer Community Development
SEM / PPC / Adwords
Content and Platform Optimization
create + produce
This is where the rubber hits the road. Though you will have a good direction, there will still be some creative experimentation.
Depending on the platforms chosen, we may bring in designers, photographers, videographers, editors, sound engineers, etc., but we focus on teaching you to be self-sufficient and DIY.
WE HELP YOU DEVELOP:
PRODUCE & POST INCLUDES SERVICES SUCH AS:
Content coordination & management
Writing or editing social posts/articles
post, boost + optimize
Also crucial, this is the part that almost everyone forgets. It’s not enough to produce great content. It has to be found.
This is the part of the process where content is optimized for the platform and audience findability.
Tagging, titling, descriptions
Setting up playlists/categories
Creating closed captions
Paid promotional planning
Optimization for sharing
Influencer outreach/paid collaborations
listen + engage
This is where you build a loyal, engaged audience. Interacting and engaging with your readers/viewers will go a long way to creating growth.
Community platform development (with software recommendations + implementation assistance)
Community outreach guidance
Ongoing identification of potential communities of interest (COIs)
Social listening + engagement
Community guideline development
Feedback monitoring + reporting
We also have a lot of experience in non-traditional community events (online/offline), such as:
Community forums & roundtables
measure + report
All of the efforts will be tracked and analyzed on a regular basis to ensure you meet the goals we set together. What we learn here, we use to improve our efforts every day.
Audience engagement analysis
Content performance analysis
A/B Testing + Landing Page Optimization
Competitive Benchmarking Reports
Trend Monitoring Reports
Monthly / Quarterly / Annual Reports
Insight reports and recommendations
We believe in listening and research so much that we never stop. From beginning, through implementation, and then adjusting, we are constantly learning so that you can stay ahead of your audience and deliver the best stories, the clearest messages and the most useful information.
Business Model Development
Web Standards Development
Open Source Communities/Developer Communities
Copywriting & Editing
Email Marketing/Newsletter Development